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Too many leaders think the key to commitment is to lower the price of commitment. If you lower the price, more people will be willing to make the commitment to a cause. The exact opposite is true, a lower price will attract shoppers, but when the product or result is experienced, they don't come back for more. Bill Hull explores the essence of high commitment and how to get there yourself and finally how to build a culture of high commitment. He proposes and the prove that the cost of non-commitment, of non-discipleship is much higher than the cost of discipleship. Dietrich Bonhoeffer said it well, " We must not make cheap what cost God everything."